Our Company Story: Discover the Journey Behind Our Brand

From a Love of Color to a Creative Vision

Dye My World began with a simple passion — bringing color and creativity into everyday life. What started as a small idea soon grew into a vibrant brand inspired by the free-spirited world of tie-dye, self-expression, and artistic individuality.
Our mission is to help you add color to your world — whether it’s through a cozy tie-dye hoodie, a fun home décor piece, or a one-of-a-kind accessory that makes you smile.

How It All Started

Our story began with my wife, Rhovi, having an idea to start an online selling business. She had the dream and vision, but at first wasn’t quite sure how to begin. Together, we explored ways to bring that dream to life.

Being a Filipina, Rhovi introduced me, Jason, to the colorful and creative tie-dye culture during our visits to the Philippines. We both fell in love with the bright colors, the artistry, and the joy that these designs brought to everyday living.

After returning to Australia, we realized we didn’t see much of that same vibrant energy here. So we thought — why not bring it to life ourselves?
That’s how Dye My World was born — from our shared love of color, culture, and creativity, and a dream to build something meaningful together. Our goal was simple: to spread happiness and individuality through colorful designs that brighten people’s lives.

Our Inspiration

Every product we design reflects our love for bold hues, artistic energy, and the feeling of freedom that comes with creativity. From tie-dye apparel to colorful rugs, bags, and décor, we’re proud to share items that turn everyday moments into something brighter.
We believe in spreading joy through design — because life’s too short for dull colors!

Proudly Australian & Passionate About Quality

Based in Australia, Dye My World is more than just an online store — it’s a community of color lovers who value craftsmanship, comfort, and originality. Each product is carefully chosen or designed with quality materials to ensure long-lasting wear and style.
We’re a small Australian business built on creativity, heart, and a genuine connection to our customers. Every order supports our family’s dream and helps us continue doing what we love.

Celebrating Our Colorful Community

Our community means everything to us! With over 700 followers and growing, we’re grateful for every like, comment, and order that supports our dream. Each piece you buy helps us continue creating, sharing, and inspiring more people to embrace their colorful side.
Thank you for being part of the Dye My World journey — you’re what keeps our world spinning in color.

— Jason & Rhovi Robinson